Accumulated 13k+ new followers on Instagram over 6 months, average engagement rate of 2.5% per post

Developed content marketing strategy and produced said content for [solidcore] which includes web, social media, marketing ads, email marketing, in-studio assets etc.

Owned photography process – from concept to directing, to post-production and freelance sourcing and coordination

Delivered actionable reporting on all social media, web, and email campaigns, including post-mortem meetings and competitor research and analysis

Created partnerships with brands such as Cava, Vital Proteins, Well+Good, Betches, Alala and others to propel our brand image into adjacent industries

Managed Social Media Coordinator and Social Media Interns